Founded in 2023 by Modern Wisdom podcast host Chris Williamson and fitness influencer and author James Smith, alongside Luke Betts and Shan Hanif, the business has now sold more than 7.5 million cans to date.
The London-based brand is currently stocked in over 10,000 retail stores globally, spanning grocery, specialist retail and gym environments, with further expansion planned across both the United Kingdom and United States this year.
In its home market, Neutonic is set to be rolled out across 500 Sainsbury’s stores this month as part of the retailer’s meal deal proposition, building on existing listings with Ocado, Morrisons Daily, Booths and more than 1,200 Motor Fuel Group forecourts. Neutonic is also stocked in major gym chains including Fitness First and Everlast.
On the American market, the brand’s products are stocked in General Nutrition Centers (GNC), The Vitamin Shoppe and Central Market, with further national grocery expansion expected this summer. An entry into the Australian market is also planned for the coming months.
“This raise gives us the firepower to keep building Neutonic across both the UK and US whilst also launching in Australia,” said Smith.
“We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.”
Sitting within the emerging nootropics and functional drinks category, Neutonic aims to position itself as an alternative to traditional energy drinks.
This latest funding round included backing from Grenade founder Alan Barratt, alongside investors including athlete influencers Ollie Marchon and Ross Edgley in the United Kingdom, and entrepreneurs Dan Martell, Codie Sanchez, Nomit Shah and Zach Ranen in the United States. Gym King founder Jay Parker also joins the company as a special advisor.
According to Neutonic, the funding will be used to support international retail expansion, strategic hires and continued product development across its product range.
Williamson added: “We have always felt there was space for a product that better reflects how people want to perform today.
“Retail appetite has been incredibly encouraging and this funding allows us to accelerate from a strong base.”
