The investment has been injected into a new purpose-built production facility in Devon that stretches across approximately 25,000 sq ft.
The new site in Cullompton has almost four times more carcass capacity than Edenmoor’s previous operations and includes specialist dry-ageing facilities.
It also offers improvements such as better energy efficiency through modern equipment and new cold-store infrastructure. Daily vehicle movements will also be reduced, with the previously divided operations now consolidated into a single facility.
With the expansion, the company projects to drive the business from c.£7.5 million revenue today to more than £10 million over the next few years; with the new infrastructure able to accommodate further potential revenue growth of up to £20 million.
The site supports 50 full-time jobs locally, with 95% of staff from the local area. A butchery apprenticeship is also in the works, helping to preserve traditional craft skills.
Edenmoor adds that it will continue working with existing producers while actively onboarding additional local farmers to support future growth.
“The investment in Edenmoor marks the start of our next phase of growth. This is very much a ‘doubling down’ on quality, provenance and operational discipline. The new facility allows the business to scale and allows expansion of the product range, including more value-added and marinated products, responding directly to customer demand,” commented managing director, Harry Radford.
The site move comes at the same time the business has rebranded from Pipers Farm to Edenmoor, reflecting the meat firm’s next stage of growth.
Edenmoor says the name is drawn from the wild landscapes between Dartmoor and Exmoor – places that have shaped the business from the very beginning. It is also inspired by the abundance and balance of ‘Eden’, reflecting its commitment to transparent sourcing, high animal welfare, and natural food.
“The name change of Edenmoor better reflects who we are today: a collective of producers farming with care for the land, its animals and the people we feed. While our name is changing, our principles are not,” added Radford.