Baileys Chocolate’s ‘All you need is love’ collection
The liqueur’s brand extension has unveiled two new products for Valentine’s Day, alongside the return of a few seasonal favourites.
This includes its new Baileys Truffles Heart Gift Box (100g) which contains Original Baileys Chocolate Truffles, featuring milk chocolate shells filled with its signature Baileys truffle filling.
The packaging comprises fully recyclable paper twist wraps and is designed for both gifting and impulse purchases. The selection box is available in select retailers for at RRP of £4.
Also joining the collection is the new Baileys Chocolate Block and Gift Card (90g), a thick milk chocolate block infused with the flavour of Baileys Original Irish Cream and filled with Baileys truffle filling.
Presented in a gift card-style format, this packaging features a dedicated space to write a personal message, tapping into the rising consumer trend for meaningful, customisable gifting. This is available in select retailers for a RRP of £2.75.
Commenting, Ethan Duffey, brand manager at Lir Chocolates, said: “The Baileys Chocolate All You Need Is Love collection combines indulgence with premium appeal, offering products that meet consumer demand for affordable luxuries and strong gifting credentials. It’s designed to drive Valentine’s Day sales while giving retailers the opportunity to capitalise on the seasonal surge in chocolate gifting.”
The Baileys Hearts (90g) for a RRP of £5 have also made a return; containing nine red-foil wrapped milk chocolate hearts with a Baileys Strawberries and Cream Truffle centre.
At the same time, the boozy treat brand will be pushing its Baileys Chocolate Original Irish Cream Truffles, with a £1.25 price promotion in Sainsbury’s from 9 February to 5 April (RRP £5).
Dr Pepper to capitalise on surging sales of Cherry Crush Zero Sugar
This romantic season will also see Dr Pepper get a boost via a dedicated Valentine’s Day campaign and promotion.
This will feature the return of ‘Dr Lurve’ – a peculiar character with the head of a Dr Pepper Cherry Crush Zero Sugar can.
The campaign builds on the successful launch of Dr Pepper Cherry Crush Zero Sugar over Valentine’s Day last year.
Originally a limited edition product, this has become a permanent part of the portfolio following standout sales performance and sustained demand - with Dr Pepper Cherry Crush Zero Sugar having now sold 11.8 million litres.
Today, the product is worth £21.3 million, delivering 38% of total Dr Pepper brand growth across grocery and impulse channels.
Running until 2 March, select packs of Dr Pepper Zero Sugar Cherry Crush will feature QR codes to be scanned, with “weird” romantic prizes up for grabs.
The promotion will be supported by a wider campaign including influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into Dr Lurve’s billboard-office for some romantic ‘advice’.
“Our playful ‘Dr Lurve’ campaign taps into seasonal shopper behaviour with fun, flirtation and a flavour fans already love, while giving retailers a great opportunity to drive engagement and sales. With eye-catching POS and digital assets available via MyCCEP.com, we’re looking forward to seeing how our retail partners bring the campaign to life,” said Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB.
Lovestruck lamb for dogs
This Valentine’s also sees premium pet wellness brand, Pooch & Mutt, rolling out limited-edition treats for dogs.
Its Lovestruck Lamb treats are positioned as a functional treat, featuring heart-shaped lamb bites for a protein boost, alongside functional ingredients such as pumpkin, collagen and postbiotics.
The new valentine’s day treats are grain-free and suitable for dogs from 12+ weeks. They come in a 120g pack at a RRP of £3.99, and are available from Pooch & Mutt’s online store and Booths stores across Northern England.
The launch follows the petcare brand’s recently unveiled masterbrand refresh: For All Breeds & Needs. The updated identity and packaging have been designed to improve shelf standout and simplify purchasing, with colour-coding by range and flavour, clearer front-of-pack functional benefits and hero ingredients, and a refreshed cream-and-blue palette.
Years.com launches luxury Valentine’s Day hamper for dogs
Fellow premium dog food company Years.com has also revealed a limited-edition Valentine’s hamper, filled with a selection of treats for dogs.
The selection box includes:
- A ‘Lady & The Tramp’ inspired meal – Buffalo Meatballs with Slow-Cooked Red Pepper & Pork Ragù (430g)
- Coconut and venison macarons with an apricot and beetroot filling
- Blush & Bark Rosé Wine (an alcohol-free, bubble-free and grape-free wine with a botanical blend created to support wellbeing)
- And edible valentine’s day card
- Heart-shaped duck and strawberry soft bakes
- Himalayan Milk Pupcorn (all-natural treats, designed mimic popcorn)
“Valentine’s Day is about celebrating the relationships that matter most. For so many of us, that includes our dogs. With the Valentine’s Selection, we wanted to create something not only delicious but thoughtful as well, and give owners a special moment to share with their dog,” said Darren Beale, CEO of Years.com.
Years.com research found that Cockapoos are the UK’s most culinary-indulged dogs, with owners spending 34% more than the national average on premium meals. The data showed owners of this breed shell out an average of £1,207 a year on meals for their furry companions (around £134 a month).
Pulp Craft Cider launches limited edition Raspberry & White Peach
The independent cider maker has launched its first limited edition flavour for Valentine’s Day with its Raspberry & White Peach offering.
This new release follows the 2025 Weber Flavours Report which flagged peach as the second most popular flavour in alcoholic beverages - and demand set to continue this year.
Pulp Cider says the white peach brings an ‘elegant and nostalgic edge’ to this otherwise ‘playful’ cider.
It’ll only be available this month and is designed to be paired with other Valentine Day favourites such as chocolate-covered strawberries.
Susan Vaughan, director for the Herefordshire-based business, said: “We think that a cider shared is a cider best enjoyed, which is why we wanted to create this inviting new limited edition flavour especially for Valentine’s Day. Celebrating love in all forms, this release is perfect for those peachy moments with your nearest and dearest this February.”
All ciders made by Pulp come from the family farm located just five miles from its brewery.
This new Valentine’s special can be bought via pulp-cider.co.uk or through independent stockists across the UK at a RRP of £2.79-£2.99.
