Diageo has disposed of another of its spirits brands, with its sale of Sheridan’s completed today (30 January 2026).
Casa Redondo has snapped up the two-part coffee-cream liqueur which is available in more than 50 countries and widely distributed across Europe. The transaction sees it joining fellow former Diageo-owned brand Safari - a fruit flavoured liqueur Casa Redondo bought in 2024.
The move follows two other recent European transactions by Diageo, with its rum brands, Pampero and Cacique, offloaded to Italian company Gruppo Montenegro (in 2024) and Spanish spirits firm Bardinet S.A (in 2025), respectively.
“The sale of Sheridan’s is another example of our sharp focus on effective portfolio management and maximising shareholder value,” said Dayalan Nayager, Diageo’s president for Europe and chief commercial officer.
“It follows previous European transactions including the sales of Pampero, Cacique and Safari as we continue to focus on our core areas of strength to accelerate towards our ambition; to create one of the best performing, most trusted and respected consumer products companies in the world.”
Daniel Redondo, CEO of Casa Redondo, added: “Sheridan’s is a unique brand with strong consumer recognition and an enduring identity. Bringing it into our portfolio represents a pivotal moment for Casa Redondo. This acquisition strengthens our international presence and reflects our ambition to build an increasingly global business.”
Casa Redondo’s chief finance officer said the move firms up the business’s position as a “competitive global player” and underscores its “long-term commitment to sustainable growth and building stronger partnerships across international markets”.
A Transitional Services Agreement has been agreed to ‘ensure a smooth transition and continuity of the business’. No financial details of the deal have been disclosed.
Diageo’s announced the Sherdian’s deal on 8 September 2025, not long after it emerged that the drinks giant would be upping its cost savings to £625 million after a challenging year.
With sales sliding, the beverage company has undergone a leadership shake-up, with ‘Drastic Dave’ - Sir David Lewis - taking over in November last year.
