Food and drink manufacturers are having to do more to drive sales volumes faced with today’s harsh economic climate. And no one is immune, evidenced by the consolidation we’ve seen even among bigger players.
Keeping on top of what consumers care about and what they want from their products - even before they know it themselves - is a vital part of survival, with smart innovation and storytelling vital instruments in your toolbox.
But with social media giving way to a more connected world and, as such, allowing trends to go viral overnight, it can be difficult to not just keep on top of what’s hot, but identify the fads from the long-term movements.
Food Manufacture’s food and drink report, kindly sponsored by Multivac, makes it easy for you, offering exclusive data and insight from industry leaders.