Bradley Scanes has more than 13 years’ of experience in coaching, working with some of the world’s top athletes. This includes his role as high performance coach and physiotherapist to Formula One world champion, Max Verstappen.
Alongside motorsport, Scanes has also supported Olympic athletes in British gymnastics and basketball.
In this role, Scanes will focus on embedding ‘positive habits’ across the organisation, fine tuning proven processes, and ensuring the business continues to innovate.
AG Barr says this appointment reflects its continued commitment to creating an environment where people can flourish.
Alison Gowen, chief people officer at AG Barr, said: “We know that our people are the key to our success. Bradley’s experience in helping elite athletes achieve their goals will be invaluable in creating a workplace where everyone can thrive.
“This is about backing our colleagues with world-class support, improving our collective capabilities and strengthening our culture to ensure we continue to set the standard in our industry.”
Scanes added: “Working in Formula One has shown me how small changes in habits, culture and process can deliver world class results. AG Barr is a prestigious business with incredible brands and talented people, and I am excited to help unlock even more of that untapped potential. Together, we can take the business to new heights.”
He will join AG Barr on 10 December 2025, reporting directly to Gowen.
This news follows several new hires for the business within its commercial team, including a new chief commercial officer.
