The snacking business behind McVitie’s, Flipz, Godiva, and Ülker experienced a bumper year, with its revenue for the year ending 31 December 2024 seeing a 17% increase on the previous.
The company said this was a result of double-digit growth in international markets and strong consumer demand for its products.
Operating profit rose by 4% to £344.4 million, while EBITDA rose by 11% to £486.9 million, supported by strong operational discipline, brand-led growth and capital efficiency.
The pladis strategy
Its ‘Compete to Win’ strategy comprises four pillars:
- Own the streets – make its brands first choice
- Make every penny count – cut waste and invest in the business
- Innovation today to fuel tomorrow
- Win as ‘One pladis’ – be a place where people want to work
Bold innovation
In line with this strategy, pladis launched several new innovations last year, including its Cola Bottle flavoured Jaffa Cakes, alongside a new range, Jacob’s Bites.
Meanwhile, via its Ülker brand in Türkiye, the snacking giant was one of the first chocolatiers to bring Dubai chocolate trend mainstream, shipping 3,176 tonnes between August and December 2024.
Automation and efficiency
Behind the scenes, pladis also invested into its Ülker’s Gebze factory in Türkiye, introducing a fleet of 20 autonomous mobile robots to enhance efficiency and cost control in our material handling processes along a 2km route.
Commenting on the results, Sridhar Ramamurthy, CFO at pladis, said: “2024 represented another year of strong progress for pladis as we cement our position as one of the fastest growing global snacking companies. Our iconic brands continue to delight billions of consumers each year, and our focus on innovation means we have the agility to respond to consumer desire for both indulgence and healthier snacking.
“Our performance is testament to the hard work and dedication of our 16,000 colleagues and is a great achievement given the challenging macroeconomic environment, including cocoa price inflation and currency fluctuations.
“While maintaining financial discipline, we are investing now to fuel our growth tomorrow, including in digital infrastructure, research and development and brand advertising.
“Looking ahead, we have a clear strategic growth plan which underpins our ambition, enabling us to capitalise on our leading market positions and the unique growth opportunities available to us as we harness the momentum we are building.”
£68 million investment into UK operations
These results come on the back of an announcement made in July 2025 to invest £68 million into its UK operations.
The company has earmarked the bulk of the cash for its sites in the North West of England, as it looks to supercharge growth for brands such as Jacob’s and McVitie’s.
Investments in its UK operations are also expected to cut 876 tonnes of carbon emissions each year – the equivalent of removing approximately 440 cars off the road.
The move includes a £21 million injection for its Stockport site, which will see a new chocolate moulding line; £33 million for its Liverpool Aintree site which will benefit from the installation of new ovens and infrastructure; and a £2 million investment into Carlisle’s savoury assortments department.
An additional pot of £12 million has been allocated to support infrastructure across its UK sites which - alongside Stockport, Liverpool and Carlisle - include facilities in Halifax, Harlesden in North London and Leicester.
The full-year results also follow several leadership changes at the business.
About pladis
Founded in 2016, pladis employees 16,000 people and sells snacks in more than 110 countries, with 27 factories across the globe.
It is currently the fourth largest sweet biscuit maker in the world and the seventh largest chocolate manufacturer; producing one million tonnes of biscuits, cakes and chocolate produced annually.
