A survey of more than 2,000 UK consumers found that 30% of consumers consider the environmental impact of the packaging when buying crisps.
This proves to be especially important for younger consumers, with 43% of 18-44-year-olds agreeing they are more likely to consider the environmental impact, compared to 20% of over 45 year-olds.
The findings also showed that packaging made from recycled materials could even tip the scales in favour of a purchase, with 40% of respondents saying they’d be more likely to buy a pack of crisps made from repurposed materials.
Whilst taste is king, the survey found that 28% of respondents consider the environmental impact of the packaging just as important as the taste of crisps.
The research – which took place between August and September – follows a recent collaboration between Amcor and British crisp brand Burts, which has launched a new crisp packaging made with 55% post-consumer recycled materials.
Developed using Amcor’s AmFiniti solution, the packaging is made from advanced recycled materials and follows the ISCC-certified mass balance approach.
This means the packaging is produced using a combination of virgin and recycled plastics. While the exact percentage of recycled plastic in each individual bag may vary, the ISCC certification ensures that at least 55% recycled content is allocated across the entire batch of Burts’ crisp packaging.
This material is designed to offer the same quality and performance as virgin resin, making it suitable and safe for food-grade applications without compromising product integrity.
“These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be,” commented Sally Liggins, key account manager, snacks & confectionery, EMEA at Amcor.
“Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”
Earlier this year, Burts Snacks, which makes Burts crisps, reported a pre-tax loss of £5.18m for the 13 months ending 31 January 2024.
Nonetheless, the directors’ strategic report published on Companies House maintained a positive outlook and described Burts as being at an “exciting juncture”
