Quaker Oats & Fruit are made from natural ingredients, with over 80% wholegrain oats and real fruit, and sweetened with date power.
Following moves made by other brands, such as M&S and the US protein brand RXBar, the new porridge features the ingredients list front of pack.
Research published earlier this year by NSF, shows that more than three-quarters (76%) of UK adults read food labels before purchasing – a figure that rises to 82% among 18-34-year-olds. Moreover, almost half (45%) of consumers pay more attention to labels compared to five years ago.
The study also found that consumers prioritise comprehensive processing information (70%) and detailed allergen information (65%) as the most valuable additions to food labels.
While more than a third (36%) of Brits said they struggle to interpret food labels and less than half (49%) feel current labels provide sufficient information for making healthy food choices.
This represents that a move towards clearer, transparent labelling that offers details in a more ‘digestible’ format.
“As consumer demands evolve, there’s a clear need for the food industry to adapt and provide more transparent, accessible, and reliable labelling practices,” affirmed Katie Glover, EMEA manager, regulatory affairs and trading law at NSF.
As well as catering to the demands of simple labels and ingredients, PepsiCo’s Quaker Oats & Fruit can be served up in 2 minutes. Research from Innova in 2024, found that three in five consumers globally are using convenience foods once a week or more, with one in five using them more than once a day.
Quaker Oats & Fruit is available in two varieties:
- Exotic Fruits – blending mango, pineapple, and coconut
- Summer Fruits – featuring peach, raspberry, and strawberry.
“At Quaker, we understand how important it is for people to start their day with the right fuel. We’ve made Quaker Oats & Fruit both delicious and nutritious, with clean and transparent ingredients, helping to give the nation better food choices so they can maximise their mornings with a healthy and satisfying breakfast,” commented Josephine Taylor, Quaker marketing director UKI at PepsiCo.
Quaker Oats & Fruit is available at all major retailers for RRP £3.75.
