Dozz is designed to be drunk straight from the can, cold – with no bowl, microwave or cutlery required.
The soup offers a fresh and convenient solution for health-conscious consumers looking for a light lunch or snack on the go.
Each 310ml can is low in calories, ranging from 33 to 57 kcal, and free from preservatives and artificial colours.
Having already proven popular in Europe and secured listings with several major European retailers, Dozz will now make its UK debut at the Lunch! Show this September, where it will be featured in the Innovation Gallery.
Its entry into the UK market comes at a time when demand for healthy food and drink is high, with nearly half of UK shoppers reporting that they eat more healthy food than a year ago.
At the same time, the call for food to be convenient, high quality and sustainable continues to gain momentum.
Commenting, Ender Bolat, Dozz’s general manager said: “Today’s consumers are time-constrained but more health-conscious than ever. We created Dozz to be an on-the-go solution, something fast, nutritious and enjoyable. Whether you’re commuting, in back-to-back meetings or simply don’t have time to cook, Dozz offers real food that’s ready when you are, with no heating and no hassle.”
The range includes 10 different flavours – Gazpacho, Mixed Vegetable, Yogurt and Mint, Tomato, Broccoli, Chicken, Chilli Bean, Lentil, Mushroom, and Spinach – at a RRP of £2.50.
The product also offers a chilled shelf life of 4-8 months depending on the recipe, providing flexibility for retailers and out-of-home outlets, and helping to reduce food waste at home.
Dozz is a food innovation brand developed by Food Vision, with a factory located in Voluntari, Romania.
