Aldi has slashed over 900 prices in recent months across a range of products, including fresh fruit and vegetables, bread, dairy and other household staples.
This represents more than a £300 million investment into price cuts from the retailer since the start of the year; and follows consumer group ‘Which?’ naming the discounter as the cheapest UK supermarket in its annual UK supermarket price comparison (published January 2025).
Which’s monthly cheapest supermarket price comparison (published 2 September 2025) shows a typical basket of goods is around 14% more expensive in Aldi’s ‘traditional’ Big Four rivals than the discounter.
The supermarket also came out at £44.69 cheaper than the ‘most expensive supermarket’, Waitrose, and £21.10 cheaper than Sainsbury’s.
“Rising inflation has meant many shoppers are understandably more conscious about where they spend their money. That’s why we’ve already invested more than £300 million in price cuts this year, ensuring Aldi customers continue to benefit from the very best value,” said Julie Ashfield, chief commercial officer at Aldi UK.
“We know how important the lowest prices are to our customers, especially as they prepare for Christmas, and we continue to offer significant savings compared to the full-price supermarkets.”
On top of its price cuts, Aldi is opening an average of one new store a week between now and the end of 2025 - from Sefton in Liverpool and Pacific Drive in Eastbourne, to Brimington in Chesterfield and Shoreditch in London.
A further 35 current stores will also undergo refurbishments before the end of the year.
