Rafael Lopez has been appointed as CEO of Nestlé’s European pet division Purina.
Lopez has worked with the Nestlé group for over 30 years and brings a track record of success in strategic leadership, innovation, and brand development across the fast-moving consumer goods (FMCG) sector.
In this time, he has held multiple executive roles in Purina and Nestlé across Europe, Asia, Oceania and Africa. Most recently, Lopez held the position of regional director for Italy and Southern Europe for Purina.
His appointment as CEO for Purina Europe marks a significant step in the company’s commitment to drive sustainable growth, deepen customer engagement, and to enrich the lives of pets and owners.
In his new position, Lopez will oversee the strategic direction and growth of the European markets, with the aim of strengthening Purina’s market position through innovation.
Lopez takes the helm at a critical time for the pet care industry, which is experiencing significant transformation driven by evolving pet parent’s needs.
Alongside rising demand for premium food options, nutritional supplements, and specialised care services, there’s also a growing focus on sustainability and delivering ethically sourced products.
“I am honoured to lead Purina’s European business at such a pivotal time,” Lopez commented.
“Pets are at the heart of everything we do, and I look forward to working with our talented teams to continue delivering innovative, science-based nutrition and care solutions that make a real difference in the lives of pets and pet owners across Europe.
“Together, we will build on Purina’s strong legacy, strengthen our partnerships with retailers, veterinarians, and communities, and accelerate our sustainability journey to shape a healthier future for pets, people, and the planet.”
Lopez succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas.
