Bol Foods has expanded its range of Power Shakes with the roll-out of a blueberry variety, which it claims is the UK’s first ‘naturally-powered’, whole food based, nutritionally complete meal on the market.
The new shake is a combination of real blueberry juice, oats and vanilla; and joins Bol’s current range of chocolate, vanilla and salted caramel. It delivers the same nutrition of the existing range: 100% complete nutrition, 25g of protein, 5g of fibre, naturally low sugar and 26 essential vitamins and minerals.
Alongside the new launch, the brand has also added the nutrition credentials front of pack with an ‘A’ grade Nutri-Score. This comes at a time when nutrition is being considered of equal importance to convenience for 46% of UK consumers (VYPR Report: Ultra Processed Foods in the food and drink, January 2025).
The demand for convenient food and drink options offering high levels of protein and fibre is also growing. Vyper’s April 2025 poll of 1.8k consumers found that more than 42% of Brits want to increase their protein and fibre intake.
This is mirrored by growth within the nutritionally complete meal category, which is projected to grow at a CAGR of 7.53% from 2025-2033, according to Research and Markets’ latest Europe Meal Replacement Products Market Forecast.
“At BOL, our aim is to deliver consumers convenience without compromise. For us, this means making purposeful ingredient choices, without artificial shortcuts that don’t serve the consumer. That’s why we base our recipes on real, whole food ingredients, adding protein and a multivitamin to deliver the complete nutrition benefits that people need, without the stuff they don’t,” said Toni Ehrnreich, head of marketing.
The Blueberry shake is available direct, via Amazon Marketplace, and at Tesco.
Bol was established in 2015 and offers a range of plant-based food and drink across its soup, shake and one pot meal options.
