The new Organic Chicken Bone Broth and Organic Vegetable Broth are the latest additions to Kallø’s growing portfolio, which includes stock cubes and a selection of rice and corn cakes, among others.
The Chicken Bone Broth provides 4g of collagen and 2g of protein per carton and is designed to appeal to health conscious consumers seeking shorter, recognisable ingredients and functional benefits.
It contains 14 ingredients: water (82%), vegetables (onion, celery, carrot), sea salt, yeast extract, chicken fat, spices and herbs (garlic, turmeric, black pepper, rosemary, bay, sage, thyme).
The Vegetable Broth meanwhile is suitable for vegan diets and is made from 16 ingredients: water, vegetables (20%) (onion, celery, leek, tomato, carrot), yeast extract, sea salt, apple vinegar, sunflower oil, spices and herbs (garlic, turmeric, black pepper, parsley, lovage).
Both variants are gluten-free and free from MSG, preservatives, and artificial colours or flavours, in line with the brand’s commitment to natural and sustainable food production.
The broths also come in resealable cartons and are designed to offer versatility as a cooking base for soups, ramens and sources, as well as a savoury drink.
Cynthia Allaglo, Kallø Brand Manager, said: “At Kallø, we’re committed to helping shoppers cook with confidence, ease and trust. We crafted our latest product to meet the need for convenience without compromise, which we know is on the rise with ready-made stocks are gaining penetration – particularly among younger shoppers and busy families.
“Within the stocks category, consumers are calling for simplification. Awareness of ultra-processed foods is higher than ever, and consumers are rightly scrutinising what goes into their bodies. At Kallø, we’re well placed to build on the rise with an ingredients list that is both organic and kept as short as possible.”
The launch of these new broths comes at a consistent growth period for Kallø, with value sales up 7.4% on last year, and volume at 9.4%.
This launch follows several other new product launches, including its venture into veggie dips and granola last year.
The Kallø Organic broths are available in Waitrose stores nationwide for a £3.00 RRP.
