White’s Oats, Ireland largest oat miller and breakfast cereal producer, now has five lines listed with Lulu Hypermarket, including its Quick & Oaty range, ActivOat High in Protein porridge pots and recently launch Toasted Oats Trip Chocolate, with additional products due to launch in the autumn.
White’s is currently in Qatar as part of a 23-member delegation in collaboration with the UK’s Department for Business and Trade (DBT) to take part in the 13th annual British Food Festival which runs from 15-17 May across Lulu hypermarkets.
Over the coming three days, White’s will promote its portfolio of oat-based products, including its traditional and organic oats, quick & oaty porridge pots, toasted oats and granolas to consumers and will showcase its latest NPD - including ActivOat Pots, Oaty Bars and Oat Caddys.
“Lulu continues to emerge as a key international partner for White’s, playing a pivotal role in driving growth beyond Ireland and Great Britain in a partnership that now represents a significant focus on White’s export trade strategy,” said Danielle McBride, marketing manager, White’s Oats.
This is White’s first time at the festival and McBride said the brand is delighted to be showcasing its products at Lulu’s flagship store.
“This store has strong footfall from Qatari citizens and expatriates, of which there continues to be demand for authentic British foods,” she added.
Over the past two decades, White’s has solidified its position as a trusted brand in Qatar, with products now available in major retailers including Carrefour, Monoprix, and Lulu and more recently Choitrams and Kibsons.
“Qatar’s dynamic retail landscape continues to present us with new opportunities to continue to expand our presence in this market and we look forward to continuing our successful partnerships as we move forward into the next phase of our growth,” McBride concluded.
