Trio of launches for NOMO
Free-from chocolate brand NOMO has launched three new plant-based chocolate bars.
The new SKUs are hitting shelves across major UK supermarkets and include Salted Popcorn, Birthday Cake, and Cookie Dough.
The Salted Popcorn bar comes in a 32g bar and features roasted corn pieces and a touch of sea salt at a RRP of £1.50. The bar can be bought at Morrison’s, ASDA, Sainsbury’s and Ocado.
Its new Birthday Cake bar will be available in a larger 127g format at £3.90 RRP exclusively in Sainsbury’s, with the release marking NOMO’s sixth birthday.
The brand is also rolling out a Cookie Dough coutline bar in a 32g format at Morrison’s and Ocado. The product combines chocolate with a soft, crumbly cookie dough filling.
The release reflects continued strong demand for cookie dough chocolate – a category growing 47% in value year-on-year (Y-o-Y). NOMO says it is leading this growth, with its Cookie Dough line alone worth £3.76 million, having grown 26% in sales YoY, and holding a 47% value share of the total cookie dough chocolate segment.
Commenting, Tara Stevens, senior brand manager for NOMO said: “Consumer insight is at the heart of everything we do and these new flavours are bold, fun, and full of personality – perfect for our ever-growing base of fans looking for treats that fit their lifestyle.
“Our new flavours are ideal for everyday snacking but also everything from movie nights to birthday celebrations – moments that everyone can enjoy together, regardless of dietary needs.”
These launches join a new look and revamped website for the brand too.
Warburtons expands gluten-free range
This month has also seen Warburtons launch two new free-from NPDs, with its Gluten Free Soft Pittas and Gluten Free Seeded Tiger Bloomer.
Warburtons continues to invest significantly in the gluten free category, with the brand holding the top spot in the free-from bakery category as sales for its products have increased by 17.1% Y-o-Y compared to market growth of 1.5%.
Following the launch of Warburtons’ Gluten Free Soft White Pittas in 2024, the Gluten Free Soft Brown Pittas offer another alternative.
The new pittas are high in fibre are fully gluten, wheat and milk free, along with being Cross Grain certified. They can be warmed in the toaster or enjoyed cold, come in a four pack and have an RRP of £3.00.
The new Gluten Free Seeded Tiger Bloomer is also gluten wheat and milk free and can be enjoyed toasted or cold, with a RRP of £3.50.
Both new products complement Warburtons’ broader gluten free range, including gluten free bloomer loaves, rolls, wraps, pittas and crumpets.
Both the Gluten Free Soft Brown Pittas and Seeded Tiger Bloomer will be baked in Warburtons’ dedicated gluten free bakery in Newburn by specialist bakers, and are available to buy in all major retailers.
“Innovation is critical to the growth of the free from category, so we’re delighted to be expanding our gluten free range to help everyone enjoy high-quality bakery products, regardless of dietary restrictions,” said Jonathan Warburton, chairman of Warburtons.
“The launch of our Gluten Free Soft Brown Pittas and Gluten Free Soft Seeded Tiger Bloomer are part of our continued commitment to significantly invest in our Gluten Free range, helping us to meet the increasing demand for versatile, delicious and convenient free from products.”
