The Courtauld Commitment, WRAP’s 20-year long programme bringing industry, government and sector leaders together to tackle food waste, greenhouse gas emissions and water stewardship, will now be known as the UK Food and Drink Pact.
WRAP hoped that the rebrand would bring fresh clarity to its ambitions in a direct statement of intent, helping to build trust and recognition in the sector. The UK Food and Drink Pack rebrand follows a new visual and verbal identity refresh for the corporate WRAP identity.
Consistent identity
The new name also brings a consistent and cohesive identity alongside WRAP’s other voluntary agreement, the UK Plastics Pact, while aligning with the organisation’s expanding international focus and the growing global Food Pact Network.
Cailey Grice, delivery manager - UK Food & Drinks Pact, said: “For businesses, membership to the UK Food and Drink Pact unlocks access to evidence-based tools, practical resources and collaborative working groups tackling urgent sustainability challenges facing the food and drink sector through a collaborative, non-competitive and trusted network underpinned by innovation, expertise and collective determination.”
Members of the UK Food and Drink Pact voluntarily commit to ‘ambitious goals’, led by WRAP. By 2030, members plan to reduce food waste by 50% per capita (vs the UK 2007 baseline), halve greenhouse gas emissions arising from the food and drink system (against a 2015 baseline) and ensure that half of all fresh food is sourced from areas with sustainable water management.
UN Sustainable Development goals
Targets in the Pact align with global ambitions including the United Nations Sustainable Development Goal 12.3 and United Nations Sustainable Development Goal 6.
As of reporting, nearly 200 organisations across the food and drink supply chain have signed up to the pact, as well as trade bodies, local authorities and charities. Current members include companies such as Aldi, Arla, ASDA, Bidfood, Co op, Costa, Danone, Diageo, Lidl, M&S, McDonalds, Morrisons, Nestle, Ocado, Sainsburys, Tesco, Unilever and Waitrose.
Meanwhile, Sainsbury’s is to transform food waste into fuel for 30 trucks at its Bristol distribution centre.
