The news follows significant growth for the natural, no-added sugar jams business as it looks to further strengthen its UK presence.
The new-look packaging aims to enhance shelf presence and reinforces Smash Foods’ commitment to ‘natural ingredients and innovation’.
Alongside the rebrand, the company is launching two new flavours to meet growing consumer demand with its Cherry Pomegranate and Raspberry SKUs.
These additions complement the existing range and will also be available at Holland and Barrett.
The investment into a new-look and NPD has also come at the same time as the business sets up production in the UK.
According to Smash Foods, this decision has increased supply chain efficiency and improved sustainability, as well as enabling it to respond faster to local market needs in the UK market.
This move has been supported by Atlante, a leading global sourcing partner. Commenting, Bharat Sisodiya, UK head of new business at Atlante, said: “It is a pleasure to work with great brands and great products like Smash Foods, and play a part in their success story of scaling internationally.
“The delicious spread has gone from strength to strength, and the exciting new flavours and new look, together with localising production reflects the brand’s growth. We look forward to our continued partnership in the next phase of their ambitious journey and bringing this great product to more UK consumers.”
Anna Peck, co-founder of Smash Foods, added: “This is a huge milestone for us. The rebrand and new flavours reflect our mission to create delicious, nutritious spreads that consumers love.
“Onshoring production is a game-changer, allowing us to better serve our growing UK audience. We’re very excited for what’s next for Smash Foods in the UK.”