Scottish Bee rebrands to create unified yet adaptable look
Scottish Bee has unveiled a new look, knitting together its growing portfolio of honey-based products and cementing its place in both high-street retail and the more premium, fine foods market.
Scottish Bee was founded in 2017 by husband & wife couple, Suzie and Iain Millar, who wanted to help save Scotland’s dwindling bee population. Currently, the UK only produces 14% of its annual honey needs – estimated to be 50,000 tonnes.
The idea behind the business was to provide funds to help struggling and budding beekeepers to build, repair and purchase hives who would in return support the seeding of more wildflower spaces and offer fair prices for their honeys.
The business has been seeing an uptick in demand from fine honey enthusiasts both locally and overseas as they explore the versatility of this ingredient. This has in turn sparked the company’s own imaginations with a raft of NPD launching last summer.
New additions include honey-sweetened chocolate spread, a kimchi-infused hot honey, and a range of low-calorie, botanical brews and tonics that use ingredients such as brambles, nettles and dandelions.
The new joined-up identity aims to ‘super-charge’ the brand’s shelf presence and unique selling point, whilst creating a look that can seamlessly stretch across its continuously growing range of products and listings – from Selfridges, to Sainsbury’s, to Ocado.
“Fine quality food and drinks are now being appreciated like never before as growing numbers of consumers realise the glaring downsides associated with mass-market ultra-processed offerings,” said co-founder Suzie Millar.
Pure Maple goes organic but remains ‘competitively’ priced
In other rebranding news, fellow pantry staple brand, Pure Maple, has also revealed a new-look.
The move comes as the British-Canadian company unveils that its 100% pure maple syrup has acquired organic certification.
The new range includes Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a ‘competitive’ price point to reflect current market trends swayed by penny conscious consumers. The RRP is £6 per 236ml bottle and £7.89 per 312g bottle.
The move comes in response to growing consumer interest in alternatives to refined sugar. Data shows that the UK market is expected to reach $124.7m by 2028; and while sugar maple is the segment’s leading revenue generator, the darker maple syrup category is set for particular growth, with consumers seeking out richer, more robust flavours.
Commenting, Robert Ward, founder and partner at Pure Maple said: “We are excited to bring our newly organic maple syrups to the UK market at such a compelling price. We understand that consumers are looking for value without compromising on quality and we’re proud to offer a product that meets the demand for premium foods at an accessible price point.
“Our maple syrups are produced and packed in Canada ensuring only authentic flavours and with the UK being the third largest export market for Canadian maple syrup, this is an important market for us to concentrate our growth.”
The rebrand has initially rolled out on Pure Maple’s new organic maple syrups and will soon extend to the brand’s full range of products, including dairy-free maple butter, maple cream cookies and salted maple popcorn.
