Produced in collaboration with plant-based dog food brand The Pack, a limited-release of ‘Chick Bites’ will go on sale at Pets at Home’s store in Brentford, London tomorrow (Friday 7 February 2025).
Pets at Home - one of the largest investors in Meatly - is the first retailer to sell pet food made from cultivated meat globally, aligning with its ambition to make pet food ‘more sustainable’ by making and selling products using less carbon, land and water.
Chick Bites combine plant-based ingredients with Meatly Chicken to provide an alternative to traditional dog treats.
To produce Meatly Chicken, a single sample of cells was taken from one chicken egg - producing enough cultivated meat to ‘feed pets forever’.
This alternative is said to contain all the essential amino acids, critical fatty acids, minerals and vitamins needed for pet health.
“We’re incredibly excited to introduce cultivated meat to the pet world,” said Owen Ensor, founding CEO of Meatly.
“Just two years ago this felt like a moon shot. Today we take off. It’s a giant leap forward - toward a significant market for meat which is healthy, sustainable and kind to our planet and other animals. We’re proud to work alongside fellow pioneers Pets at Home and THE PACK for this momentous endeavour.
“It’s also a day to celebrate our incredible team at Meatly. Despite only raising 1% of total European cultivated meat investment, we are the first company to sell cultivated meat in both the UK and EU. At Meatly, we’re proving the potential of cultivated meat, and that there is an efficient and cost-effective route to market.
“And we’re just getting started. Next we’ll scale our production and make products more widely available to consumers.”
The lab grown meat producer plans to raise additional funds to expand production and make Meatly Chicken more broadly available in the next 3-5 years, with further collaborations planned with The Pack and Pets at Home.
Damien Clarkson, CEO and Co-Founder of The Pack added: “The launch of our Chick Bites treats is a watershed moment for the pet food industry. Cultivated meat offers a tasty, low-carbon, and healthy protein source, which has the potential to eliminate farmed animals from the pet food industry.”
