Seabrook Crisps owner to accelerate growth investment plans after 60% operating profit rise

By William Dodds

- Last updated on GMT

Seabrook has seen a growing demand for crinkle-cut crisps. Credit: Calbee Group UK
Seabrook has seen a growing demand for crinkle-cut crisps. Credit: Calbee Group UK

Related tags Investment

Calbee Group UK has announced plans to accelerate its growth investment plans after publishing its latest financial results.

In the 12 months up to December 2023., the crisps and snacks manufacturer saw turnover increase by 16.6% and operating profit rise by 59.2%.

Calbee owns brands including Seabrook Crisps, Loaded and Harvest Snaps, while it also manufactures Peppa Pig licensed snacking products.

The announcement comes not long after the brand revealed it would be investing £12m to expand its Bradford crisps site​, which followed a £3m investment in its Deeside manufacturing facility in 2023.

In response to growing demand for its ranges, phase two of the Bradford expansion is being brought forward, while 2024 will also see the company’s largest marketing spend and TV campaign to date.

According to Kantar data, Calbee brands are now worth over £98m in retail sales value and are growing in both value and volume, while Seabrook is now the UK’s second largest crisp brand by volume.

Commenting on the firm’s latest results and recent fortunes, group managing director for Calbee Daniel Woodwards said: “As we continue to invest in capacity and capability in an increasingly competitive market, we are pleased to see that our proposition clearly resonates.

“The business performance further strengthens our position as the number one crinkle cut crisp brand and the number two crisp brand in the UK by volume. We have much to celebrate as we explore new snacking formats and flavours and continue to support our Masterbrand strategy for Seabrook.

“While we may not realise the full benefit of our investments until 2025, we are encouraged by confidence in our proposition and expanding portfolio of crisps and snacks. The response from shoppers wanting quality, branded products that deliver everyday value, continues to underpin and validate our investment plans.”

In other news, David Wood Baking has received financing support from Interpath Advisory as it continues to recover from a fire at its Dudley bakery last year.

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