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Not all processed food is bad for you: ProVeg

By William Dodds

- Last updated on GMT

ProVeg global CEO Jasmijn de Boo has argued in favour of certain processed foods such as plant-based burgers. Credit: Getty / Hinterhaus Productions
ProVeg global CEO Jasmijn de Boo has argued in favour of certain processed foods such as plant-based burgers. Credit: Getty / Hinterhaus Productions
Global food awareness organisation ProVeg has called for more to be done to reverse the “alarming misconception” that all processed foods are unhealthy.

The organisation argued in recent statement that many processed plant-based foods offer a nutritious option that can reduce costs, minimise waste, and increase the uptake of healthy and sustainable meals among students.

The advice was specifically targeted at schools, with ProVeg hoping to support more school caterers with the implementation of plant-based menu changes.

“We need to move beyond the assumption that anything processed is automatically bad for you,”​ said Jasmijn de Boo, Global CEO of ProVeg.

“Plenty of processed plant-based foods like bean burgers, soy-based meat alternatives, and veggie nuggets are not only healthy, but they can reduce costs for schools while limiting food waste.”

De Boo argues that creating nutritious alternatives to popular processed items using plant-based ingredients offers an effective strategy for delivering meals that students will enjoy, while aligning with dietary guidelines and environmental goals.

She added that plant-based proteins like beans, soy, lentils and nuts are naturally nutrient-dense and have a lower carbon footprint compared to animal-based options.

“Getting kids excited about healthy plant-based meals is key,”​ said de Boo.

“We work with cafeterias on student taste-testing events, student recipe competitions, creative food presentation, and more. Small steps can go a long way toward making nutritious, climate-friendly meals fun and appealing.”

The benefits of increasing the number of plant-based options, de Boo believes, extends beyond improving student health in short term.

“Schools are vital for shaping the eating habits and taste preferences of entire generations,”​ she continued.

“By rethinking menus and making simple swaps for plant-based processed foods, schools can cut costs and prevent waste, while providing healthy options kids love and protecting the planet at the same time. It's a win for students, parents, schools, and the climate.”

In other news, leading food producer Samworth Brothers has acquired The Real Wrap Co for an undisclosed fee.

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