Vegan botanical chocolate brand Spellbound launches first range

By William Dodds

- Last updated on GMT

Spellbound has unveiled an initial collection of four different products
Spellbound has unveiled an initial collection of four different products

Related tags Innovation Npd

The Bristol-based sweet treat manufacturer has unveiled its debut collection of four vegan chocolate products.

Branded as ‘botanical delicacies for the body and mind’, the range was created with plant-based ingredients, contains no artificial additives and is gluten free.

Designed with a focus on wellbeing, the following products are now available: 'Digestif,' 'State of Zen,' 'State of Focus,' and 'Venus Passion'. The chocolates can be purchased online at the firm’s website, while Spellbound is also in talks with a number of different retailers.

According to Spellbound, the Digestif contains botanicals that are proven to support the digestive system after eating, and features cardamom, cinnamon and ginger flavours. Meanwhile, State of Zen is designed to ease stress and anxiety, State of Focus supports concentration and Venus Passion offers indulgence.

Products can help ‘enhance people’s lives’

Founded by naturopath Alex Fraysse in 2020, Spellbound secured £18,000 in funding in March 2023 courtesy of SWIG Finance to support ingredient sourcing, transportation and marketing.

Prior to establishing Spellbound, Fraysse worked in finance alongside his studies in the field of naturopathy which began in 2013

"These products have been a labour of love, and bringing them to market is the final piece of the puzzle​,” said Fraysse.

I've continued to work in my practice, merging my expertise with these chocolates to create something truly exceptional. The ingredients, packaging, and taste have all undergone months of perfection to offer customers a decadent and indulgent product supported by remarkable health and wellness benefits. I wholeheartedly believe in the potential of these products to enhance people's lives​."

Speaking back in March, SWIG Finance senior start up loans manager, Mark Thayre, said: “Alex has a wealth of knowledge within naturopathic medicine, and his background in finance and sales gives him skills that will be invaluable to him in his start up journey. I enjoyed working with Alex on his application because his enthusiasm for his business is compelling​.”

In other news, Food Manufacture spoke to Andrea Deutschmanek of Quorn's foodservice division about the decision to rebrand as QuornPro​.

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