The manufacturer predicted a surge in demand ahead of this weekend’s celebration, as the nation heralds the crowning of King Charles III at Westminster Abbey.
Pilgrim’s and its specialist snacking site in Ruskington is producing and supply around 2.5 million scotch eggs, more than 20 million cocktail sausages and 21 million mini scotch eggs – a 15% increase on the sites average weekly output volumes.
Food at the heart of celebrations
Kelly Eastwood, insight director at Pilgrim’s UK, said: “We love to come to come together to celebrate a special occasion in Britain and food is always at the heart of this.
“The King’s Coronation will be no exception and we’re increasing production to help our retail partners meet the soaring demand expected for snacking products ahead of this momentous occasion.
“It is important retailers stock their shelves with both traditionally British and innovative new food and drink in the run-up to the weekend – with demand for scotch eggs, cocktail sausages and sliced-cook meat products set to rocket.”
Pilgrim’s UK’s snacking forecast comes after sales soared by 20% during the Queen’s Jubilee last year, in which scotch eggs saw particular success – sales up 20%.
“The King’s Coronation is just the start for snacking. Over the summer months the seasonal uplift in sales will return, with an almost 22% increase compared to the winter,” Eastwood added. “So, this is a good time for retailers to test out how they can make their snacking lines work harder, utilising promotions, in-store POS, and cross-merchandising to drive sales.”
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