MyFresh acquired by Tuber Group

By Gwen Ridler contact

- Last updated on GMT

Stephen Humphrey, managing director of Tuber Group, with his wife and shareholder Rebecca Humphrey
Stephen Humphrey, managing director of Tuber Group, with his wife and shareholder Rebecca Humphrey

Related tags: acquisition, Fresh produce

Potato firm Tuber Group has acquired fresh produce processor MyFresh from William Jackson Food Group for an undisclosed sum.

The sale included MyFresh’s BRC Grade AA awarded vegetable processing facility in Chicksands, Bedforshire, which includes an anaerobic digestion plant on site, generating electricity from vegetable waste. 

Tuber Group planned to invest heavily into the site, including the installation of cooking and freezing capabilities to help develop the business into a ‘one stop shop’ supplying prepared, cooked and frozen, and ready to eat vegetables – along with pureed products – to B2B, food service and retail clients. 

Tuber Group managing director Steven Humphrey said: This latest acquisition marks another exciting milestone in the development of Tuber Group as we continue to expand the range of food products we offer and optimise our global procurement capabilities.  

‘Well established’ 

“The addition of a well-established vegetable processor like MyFresh is a great fit for us given Tuber Group’s established position on the global vegetable trading stage, alongside our added-value potato manufacturing site, serving both retail and food service.”  

The acquisition would help grow the group’s customer base and drive sales across the business to business and food service sectors, Humphrey continued. 

James Watson, William Jackson Food Group chief executive, added: This sale represents a great opportunity for MyFresh to join a like-minded business with expertise in fresh produce and plans to invest and expand into new markets.  

“We’ve known some of our MyFresh colleagues for 16 years so it’s hard to say farewell, but I have no doubt that this opportunity is what MyFresh needs to thrive.” 

Retail and foodservice  

Based in Hessle, near Hull, Tuber Produce was founded in 2017 by Humphrey to supply potatoes to food processors and packers in the UK. It procures a wide range of fresh and frozen produce for food processors and food service businesses worldwide. 

Last November, Tuber Group acquired plant-based convenience foods manufacturer Saxon Foods in Scunthorpe, adding a range of allergen free frozen products to its portfolio. 

“There’s a fantastic team at MyFresh and we’re looking forward to working with them as we take this great business on the next step of its journey,” ​Humphrey concluded.  

“By building on MyFresh’s many years of knowledge and expertise of the fresh prep sector, we will drive it into new areas, such as ready to eat products, direct to retail, and aim to add significant value to the food sector as a whole through our innovative ideas.” 

Related topics: Fresh produce, Operations

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