Zizzi launches frozen food range

By Gwen Ridler contact

- Last updated on GMT

Zizzi's At Home range is now available in Tesco stores
Zizzi's At Home range is now available in Tesco stores

Related tags: frozen

Restaurant chain Zizzi has partnered with Tesco to launch a range of its most popular dishes into the frozen food aisle.

The ‘At Home’​ range was developed by Zizzi’s retail manufacturing partner Estom and is now available in 1,200 Tesco Supermarkets and Express stores nationwide, with options for starters, main courses and dessert dishes.

Zizzi has launched 10 SKUs into Tesco stores: a trio of 12-inch long pizzas; five starters; and two desserts – see box below.

In addition to the 10 dishes announced this montyh, Zizzi will be expanding the range in May with three vegan, plant-based dishes: Vegan Jackfruit Pepperoni Pizza; Vegan Rainbow Lasagne; and Vegan Praline Brownie.

Frozen category

Research from the British Frozen Food Federation found that the frozen food category continued to outperform the overall grocery market, increasing by 14.4% in value and 11.5% in volume.

The frozen category has also outperformed the fresh and chilled category in value growth – with sales equating to £7bn in 2020.

Rachel Hendry, marketing director at Zizzi, said: “We are delighted to be bringing our restaurant favourites, all Italian dishes with a twist, to freezers nationwide. Tesco shoppers can enjoy the full Zizzi restaurant experience with a three-course meal including a delicious starter, choice of mains and desserts for great times at home.

“We’re really proud of the extensive range suiting all taste buds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”

Meanwhile, last month, ready meals manufacturer Bakkavor launched a new look for its Heat & Enjoy meal deal range​ in Tesco stores across the UK.

Products available in the range included curries, burgers and Chinese takeaway classics, as well as extras and sides such as chunky chips and pilau rice. 

Zizzi At Home range

  • Rustica Piccante Pepperoni Pizza
  • Rustica Margherita Classic Pizza
  • Rustica Ham & Mushroom Pizza
  • Garlic Bread & Cheese
  • Lasagne Bolognese
  • Chorizo Carbonara
  • Casareccia Pollo Piccante
  • Rigatoni Chicken Della Casa
  • Salted Caramel Brownie
  • Lemon Cheesecake

Related topics: NPD, Frozen

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