Boparan-owned Carluccio’s launches into Sainsbury’s stores

By Gwen Ridler

- Last updated on GMT

Carluccio's is to launch NPD in Sainsbury's stores nationwide
Carluccio's is to launch NPD in Sainsbury's stores nationwide

Related tags Ready meals

Fresh Italian meals brand Carluccio’s has secured a deal to supply Sainsbury’s stores across the country with restaurant inspired dishes.

The 16-strong range from Carluccio’s, part of the Boparan Restaurant Group, included ready meal options – such as Lasagne and Tagliatelle – and an array of 12-inch pizzas.

In collaboration with Italian pasta brand Bertangi, the range also includes three fresh pasta variations – Ravioli, Mezzelune and Girasoli – and two stir-in sauce options.

Eating-at-home occasions

Phil Neale, marketing and communications director at Boparan Restaurant Group, said: “From listening to customers, we know people would like to access our brands more regularly as part of their eating-at-home occasions, and this brand new fresh range from Carluccio’s allows us to bring them high quality dishes inspired by our restaurants into their own home kitchens.”

The new range leans heavily on its sustainability credentials, boasting a 100% recyclable film liner that delivers more than 80% plastic reduction compared to a normal plastic tray.

Alongside other brands within Boparan Restaurant Group, Carluccio’s has been using green energy from renewable sources since 2019 and was recently certified as carbon neutral by Carbon Neutral Britain after offsetting all of their direct emissions.

Future brands programme

India Moore, meal solutions buyer at Sainsbury’s added: “We’re thrilled to be launching this range of Carluccio’s products as part of our Future Brands programme at Sainsbury’s.

We know our customers are looking for inspirational, fresh and convenient meals to brighten up their meal times; this brand partnership is the perfect way to deliver that point of difference and we’re excited for them arrive in stores.”

The Carluccio’s brand was founded in 1999 by the late Antonio Carluccio and was acquired by Boparan Restaurant Group in May 2020. The brand’s key focus is freshly prepared Italian food and its artisanal retail range.

Meanwhile, Swedish food-tech firm Nick’s has secured listings for its vegan zero-sugar bars​ in WHSmith stores across the UK.

Related topics NPD Chilled foods

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