Nick’s vegan zero-sugar bars secure WHSmith listings

By Gwen Ridler contact

- Last updated on GMT

Nick's has extended its supply deal with WHSmith
Nick's has extended its supply deal with WHSmith

Related tags: vegan, Confectionery

Swedish food-tech firm Nick’s has secured listings for its vegan zero-sugar bars in WHSmith stores across the UK.

Nick’s vegan bars, Peanut Crunch Nut Bar and Almond Crunch Bar, will join the brands range of chocolate bars already available in stores across the country – including Peanuts n’ Fudge, Crunchy Caramel, Coconut and Soft Toffee.

Stefan Lagerqvist, Nick’s chief executive said: “We’re excited to strengthen our partnership with WHSmith following the successful launch last autumn.

“In becoming a WHSmith Gold Partner, we’re making a broader range of Nick's products available across more stores – thus reaching more people with our joyful, better-for-you snacks. We’re excited to continue the journey together.”

Markets worldwide

Established by founder Niclas Luthman (Nick), Nick’s launched in Stockholm in 2017 and is currently providing its products to millions of customers across 16 markets.

The company launched in the UK in September 2021, where – in addition to WHSmith – its products have been made available to customers through Sainsbury’s as part of its ‘Future Brands’ program, as well as Amazon.

WHSmith senior buyer Ben Storey added: “After a highly successful launch in our stores towards the end of last year, we are delighted to be extending our support for Nick’s innovative range of no-added-sugar chocolate bars.

“We are impressed with what the Nick’s team has achieved in a short time period, and pleased to include Nick’s in our ‘Brands We Love in 2022’ campaign.”

C Round funding

In October 2021, Nick’s announced a Series C funding round of 100M USD led by Kinnevik, Ambrosia Investments, and Temasek, with Gullspång, an early investor in Oatly, Peak Bridge, Capagro, and Nicoya filling out the round.

The funding is now being used to further bolster its growth in Europe and the UK, as well as North America through the expansion of its product portfolio, team growth, and significant investments in R&D.

In October, Food Manufacture spoke with Lagerqvist​ about his company’s use of EPG fat replacers to develop healthy ice cream, as well as its launch in the UK through WHSmith and Amazon.

Meanwhile, with Veganuary now upon us, we took a look at some of the latest products launched by food firms​hoping to tempt consumers away from meat this January.

Related topics: NPD, Confectionery, Veganism

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