Baxters adds vegan lines to plant-based soups range

By Rod Addy contact

- Last updated on GMT

The new vegan friendly additions to the Baxters Plant Based Soups range
The new vegan friendly additions to the Baxters Plant Based Soups range

Related tags: vegan, Ambient

Baxters Food Group has introduced three vegan friendly flavours to its Plant Based Soups range into Asda and Sainsbury's stores nationwide: Spiced Red Lentil; Sundried Tomato & Thyme and Thai Yellow Vegetable Curry.

The three variants follow the success of the company's plant-based launch last year, which led to sales of more than 1.1million tins of the range, generating more than £1.6m in sales value to date (Nielsen, w/e 16.8.21).

Each bowl provides one portion of consumers' recommended five-a-day hit of fruit or vegetables. The new flavours are available in Asda and Sainsbury’s stores across the UK from £1.55.

Baxters's Sundried Tomato & Thyme offers a vegan-friendly tomato soup packed full of flavours and high-quality ingredients. The Spiced Red Lentil soup contains warming spices and tangy tomatoes. The Thai Yellow Vegetable Curry soup was inspired by traditional Thai ingredients including yellow curry vegetables, lentils, and lemongrass, providing a bowl of soup peppered with fragrant spices and aromas.

Read more about Baxters's approach to plant-based flavours in our digital feature​.

As with all Baxters products, each recipe was personally tested and approved by fourth generation family member and chief executive officer Audrey Baxter.

The exotic flavours join Baxters’s bestselling line-up of plant powered soups including Jackfruit, Three Bean & Chipotle; Sri Lankan Sweet Potato; and Butternut Squash & Lentil Dhansak.

The range was created by Baxters development chef Darren Sivewright to provide consumers with filling winter warmer soups, particularly for those who follow a vegan diet or who are looking to consume more plant-based foods.

Inspired by flavours from across the world

“As with the first range, the new plant-based recipes were initially created with flavour front of mind and my inspiration for the new plant-based soups was derived from flavour combinations I’ve tried and experienced in different countries across the world,"​ said Sivewright.

"Using fresh and wholesome ingredients like Thai vegetable and red lentils allows the soups to be both nutritious but also filling – the perfect healthy option whether you’re at home or on the go.”

  • Outside of soups, on 7 June, Baxters also launched a new variant to its Beetroot range - Baxters Salad Beets - in Waitrose stores across the country, priced at £1. The product comes pre-diced, with the aim of making salad preparation faster, more convenient, and less messy, and joins the existing Baxters Beetroot range, including Shredded, Sliced, Baby Beet and Crinkle Cut.

Related news

Show more

Related product

Plant-based innovation: How to formulate for success

Plant-based innovation: How to formulate for success

Almond Board of California | 31-Mar-2021 | Insight Guide

The trend for plant-based shows no sign of slowing as consumers continue to place an emphasis on personal health, sustainability and ethics. But one formulation...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars