Creative Nature launches Gnawbles vegan snack bites

By Gwen Ridler

- Last updated on GMT

Gnawbles launch in Hancocks stores this week
Gnawbles launch in Hancocks stores this week

Related tags Npd vegan Veganuary

Creative Nature has launched a new range of allergen-free plant-based confectionery bags into wholesaler Hancocks in time for Veganuary 2021.

Available in Hazelnot, Mylk and Super Salted Caramel flavours, Gnawbles are free from the 14 prime allergens and come in 30g and 75g packs.

Hancocks buyer Emily Harris said: “At Hancocks Cash and Carry we are striving to create a range of products inclusive of all dietary requirements, making these nibbles the perfect addition; being not only suitable for vegans but also top 14 allergen-safe.

“Gnawbles are just one of a large range of new vegan products launching.”

Veganuary sign ups

Last year more than 400,000 people signed up to Veganuary, a pledge to not eat meat or animal-based products for the whole of January. Since 2014, more than one million people have taken part through the official Veganuary website.

Creative Nature Founder, Julianne Ponan, added: “I am delighted for Creative Nature to be launching into Hancocks with our new Gnawbles range.

“It is fantastic to see the biggest confectionery wholesaler in the UK lead the way by launching a top 14 allergen free and vegan product, so that 98% of consumers can eat it.”

Vegan launch

This month Squeaky Bean released a new range of vegan products at Sainsbury’s and Waitrose to capitalise on the Veganuary market.

Already on the shelves of Sainsbury’s are Kickin’ Katsu Curry and Sticky Chinese Style ‘Ribs’ (both 300g and launched on 2 January). Garlic & Herb Chicken Style Pieces (160g) went on sale at Waitrose on 30 December, with Crispy Duck Style Pieces with Hoisin Sauce & Pancakes (260g) due to follow this week.

Meanwhile, more than three-fifths (61%) of British people say they are unlikely to follow a plant-based diet this year,​ according to research commissioned by the British Nutrition Foundation (BNF).

Related topics NPD Confectionery Plant-Based

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