Eat Natural acquired by confectionery giant Ferrero

By Gwen Ridler

- Last updated on GMT

Eat Natural has been acquired by Ferrero
Eat Natural has been acquired by Ferrero

Related tags Confectionery

Cereal bar manufacturer Eat Natural has been acquired by confectionery giant Ferrero for an undisclosed sum.

The deal included Eat Natural’s production facilities in Halstead, with plans to retain the management and employees of the business.

Ferrero executive chairman Giovanni Ferrero described the acquisition as a strategic fit for the business as it expands its overall footprint into the healthy snacking market segment.

He added: “Eat Natural are a family-orientated company who share a number of the same values as us, and like us care deeply for our consumers, the environment and the communities in which we operate. I very much look forward to welcoming them to the Ferrero Group.”

Building the brand

The Ferrero Group said it planned to maintain and further build Eat Natural’s ‘strong brand authenticity’, while supporting the company with distribution and expansion to new markets and category segment opportunities.

Lapo Civiletti, chief executive of the Ferrero Group, said: "We are bringing a much-loved, authentic product portfolio into our business, with a very strong market position in the healthier snacks segment.

“This will allow us to be present in this relevant market segment, fulfilling the evolving needs and trends of consumers. We very much look forward to working with the Eat Natural team as we build our journey of growth together.”

Made by hand

Eat Natural employs more than 300 people at its production site in Halsted, making both fruit and nut bars and cereals in small batches, mainly by hand. The manufacturer specialises in only using ingredients that would commonly be found in the home.

Eat Natural co-founder Praveen Vijh said: ““Ferrero is a fabulous company and we are proud that they would like us to be part of their family. We have many shared ethics, and both have a vision to make healthier snacking available for everyone.

“Like us, they pride themselves on a commitment to ingredients, taste and storytelling. We can’t wait to get started."

Meanwhile, Eat Natural was one of the businesses to feature on the BBC television programme Inside the Factory,​ welcoming films crews on site for the first time in its 22-year history.

Related topics Confectionery Operations

Related news

Show more

2 comments

BLANK ATM CARD

Posted by CREDIT CARDS,

Email:Creditcards.atm@gmail.com  
WhatsApp:+1(305) 330-3282     
-hack into any kind of phone
_Increase Credit Scores
_western union, bitcoin and money gram hacking
_criminal records deletion
_BLANK ATM/CREDIT CARDS
_Hacking of phones(that of your spouse, boss, friends, and see whatever is being discussed behind your back)
_Security system hacking...and so much more. Contact THEM now and get whatever you want at  

Email:Creditcards.atm@gmail.com   
WhatsApp:+1(305) 330-3282      You can also contact us on Telegram.
Kindly click on the link now for more information
Download telegram click:https://t.me/joinchat/S_ZFxGlBnxQJ1SN_
✔✔✔ ✔©®™ ‍ ‍ ‍

Report abuse

hpv treatment

Posted by celina amber,

just to make the story short, few weeks ago i found a herbalist Dr. online who has cured thousand of HPV virus patients with 100% excellent result and i inquire the treatment for me and my husband taking it for two weeks and we got cured i just want to use this medium to thanks Dr Ogedegbe for his wonderful treatment he so-much saved us from this virus his information has been attached to my post you can reach out to him via:  dr.ogedegbe6@gmail.com, whatsapp number +2348109374702  . Thanks to you Dr Ogedegbe for curing me and my husband from this deadly virus.He also cured the following ......HERPES.....HIV....ALS...COPD...CANCER......DIABETES.......

Report abuse

Follow us

Featured Jobs

View more

Webinars

PRODUCTS & SERVICES