Birds Eye cuts plastic across frozen vegetable range

By James Ridler contact

- Last updated on GMT

Birds Eye is to remove 379 tonnes of plastic from its Natural vegetable line
Birds Eye is to remove 379 tonnes of plastic from its Natural vegetable line

Related tags: Packaging & labelling

Frozen food manufacturer Birds Eye is to remove 379 tonnes of plastic from its Natural vegetable line as part of its move towards 100% recyclability.

From this month through to the start of 2021 the producer will replace existing packaging with recyclable materials while reducing excess packaging – making pack sizes smaller but keeping the same amount of vegetables per pack.

The refresh will apply to six of Birds Eye’s products: Field Fresh Supersweet Sweetcorn; Field Fresh Garden Peas and Sweetcorn; Field Fresh Select Mixed Vegetables; Field Fresh Country Mixed Vegetables; Birds Eye Garden Peas; and Birds Eye Petit Pois.

Sustainability plans

Last month, Birds Eye UK agriculture manager James Hopwood and director of food solutions Steve Cann talked to Food Manufacture ​about the manufacturer’s sustainability and environmental goals.

Jess Ali, senior marketing manager for vegetables at Birds Eye said the manufacturer’s goal was to ensure all its vegetable lines used recyclable packaging by the end of 2022.

“This is the culmination of a thoroughly thought-out process, balancing our sustainability targets while retaining the elements that shoppers look for in our products,”​ Ali added.

Reducing food waste

“We know consumers want to see a reduction in plastic used by brands, yet also value the practical, resealable functions of our bags. We’ve therefore made a deliberate effort to find a more sustainable solution, adopting a press-to-close function, which will help shoppers to keep their freezers tidy while reducing the amount of plastic we use across the range.”

The packaging revamp comes at a time that the frozen vegetable category is currently worth £455m, according to data from Nielsen. Recyclable packaging will launch into stores from this month.

Meanwhile, the UK’s biggest supermarket chain Tesco has continued with its campaign to reduce the amount of plastic packaging used across its product lines. So far, that has included scrapping 1.78m pieces of plastic from its Christmas puddings and sponges, plastic trays from its fresh whole chickens and 260 tonnes of plastic from its hard cheese packaging.

Related topics: Frozen, Packaging & Labelling

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars