The drinks maker has opted for a direct to consumer (DTC) supply model to counter the dwindling number of people traveling to stores during the pandemic and subsequent lockdowns.
Chris Butler (pictured), export manager for Radnor Hills, said: “We quickly realised that there was an appetite from our consumers to buy direct from us if they couldn’t get to a traditional bricks and mortar store.
“We discovered that there’s a cult following for some of our ranges and our customers were delighted to be able to buy in bulk or as multi-packs direct from us for the first time.”
Radnor opened its e-commerce offer first on Amazon and its own online store enables it to deliver its wide range of products direct to the doors of customers. The company has reported a six-figure growth in online sales in the first four months of lockdown.
“Online is a key part of our future strategy now as it gives us that gateway to our customers, who have responded with great sales,” Butler added.
“We have also invested heavily in more retail ready multi-packs as we are seeing a growth in demand in the convenience store sector and have a number of new listings lined up.”
Demand from schools
The company has also seen an increase in Tetra Pak sales as a result of schools needing to supply pre-packed lunches and drinks to their children. In response, Radnor has installed a Tetra Pak robot to help it to keep on top of orders.
The continued spread of the coronavirus pandemic has seen a growing number of food and drink manufacturers turn to DTC delivery to help boost their businesses.
In August, ready meals manufacturer Symington’s launched its online platform in response to the increase demand for online shopping by its consumers.
Meanwhile. In April, Heinz launched its online DTC delivery service, despite concerns that its might impact on trade deliveries.