Fiennes has been promoted to the role from his previous position as director of strategic change programmes within Britvic. During his seven years with the business, he has taken on a number of senior positions at the drinks firm.
Managing director Paul Graham said: “Tom has a passion for sustainability and mentorship, so I have no doubt that he will make this role his own and help the business to not only meet and exceed our sustainability targets, but also help to further enhance our inclusivity programmes and policies.”
Britvic’s latest appointment followed the announcement that it was to make its plastic bottles in Great Britain from 100% recycled polyethylene terephthalate (rPET) by 2025.
“Tom’s qualifications in coaching in and outside of work will help him guide and collaborate with his team to drive this target forward and I look forward to working with him on this, and many other projects,” Graham added.
Food industry experience
Fiennes has more than 25 years’ experience within the food and drink manufacturing industry, having previously held senior roles at Premier Foods, Mars and Heineken.
Commenting on his appointment, Fiennes said: “There could be no better time to take up this role and I look forward to delivering our sustainability goals and commitments.
“Our suppliers and customers recognise the importance and urgency of our vision and the need to save water, boost recycling and cut carbon emissions to ensure a sustainable future. I look forward to working with them to meet these challenges together.”
Meanwhile, plant-based meat alternatives brand Meatless Farm has appointed a new culinary development chef to help improve the ‘meatiness’ of its products.