She succeeds Emily Thom, who moves to head the company’s planning and logistics division to lead the team as planning and logistics director for Europe and Australasia.
Cobos joins the manufacturer from Nomad Foods, where she served as director of integrated business planning since April 2018 and was responsible for the business’s Brexit readiness strategy.
She previously spent nine years at Unilever in a number of senior roles, including global innovation planning manager and supply chain capabilities and sales and operations planning manager.
General Mills credited Cobos’ skills in operating volatility, uncertainty, complexity and ambiguity (VUCA) environments and her proven track record in establishing supply chains as a ‘source of competitive advantage’.
Cobos also shares expert advice in supply chain strategy and sustainable business models as part of venture capital and private equity advisors Grip.
Commenting on Cobos’ appointment, General Mills Northern Europe managing director Ben Pearman said: “General Mills’ mission has always been to ensure our supply chain is sustainable and agile to provide the best possible service to our customers.
Responding to uncertainty
“Victoria’s extensive experience will help us continue to improve our processes and respond to a rapidly changing market, especially in the face of current economic uncertainty and the implementation of Brexit.”
Meanwhile, drinks manufacturer Britvic has named Tom Fiennes as its new commercial sustainability director for its operations in Great Britain, succeeding Trystan Farnworth, who has been appointed commercial director for Britvic in Ireland.
Fiennes has been promoted to the role from his previous position as director of strategic change programmes within Britvic. During his seven years with the business, he has taken on a number of senior positions at the drinks firm.