Genesis Bakery appoints new general manager

By James Ridler contact

- Last updated on GMT

Mark Mitchell has taken the role of general manager at Genesis' Magherafelt bakery
Mark Mitchell has taken the role of general manager at Genesis' Magherafelt bakery

Related tags: Bakery, Jobs

Northern-Ireland based Genesis Bakery has appointed a new general manager as part of an ongoing recruitment campaign to strengthen its business with the Republic of Ireland.

Mark Mitchell, former managing director at vehicle manufacture Wrightbus, will head Genesis’ Magherafelt bakery.

Commenting on Mitchell’s appointment, executive chairman Paul Allen said: “We are delighted that Mark has joined us. He brings a lot of experience and strengths to the team and even in the short time he has been with us we have been delighted at how well he has fitted in and the positive impact he has had on the business.”

Recruitment continued

Genesis also announced it was on the hunt for a for a new national sales manager post for the island of Ireland. Through this role, Genesis hoped to maintain strong links with its existing high profile customers – from supermarkets to symbol groups – as well as identifying and securing new opportunities for business growth.

Allen added: “A lot of hard work has gone into turning Genesis around from administration two years ago.  We’ve completed a very successful rebrand and are also driving forward our market expansion plans. Bringing on a new national sales manager to boost the team is part of continuing that journey of improvement.”

Saved from administration

The baker, formally known McErlain’s Bakery, was bought out of administration Allen – owner of snack manufacturer Tayto group – in a pre-pack deal in August 2018. Trading under the brand Genesis Crafty, the manufacturer rebranded as Genesis in November last year.

In August last year, baker created 35 new jobs at its County Derry site, after an investment boost of £750,000. The vacancies covered a wide spectrum of disciplines, including skilled and unskilled bakery team members, finishing team members and machinist operatives.

Meanwhile, Isle of Man craft spirit producer The Fynoderee Distillery has appointed Berle ‘Rusty’ Figgins Jnr as its new master distiller and distillery manager.

Related topics: Bakery, People & Skills

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