HelloFresh secures Nuneaton factory to meet demand

By Rod Addy

- Last updated on GMT

HelloFresh achieved high recurring order rates and general basket growth in Q2
HelloFresh achieved high recurring order rates and general basket growth in Q2

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HelloFresh, the meal kit business, has secured a factory at Bermuda Industrial Park, Nuneaton, as part of a plan to help meet soaring demand that is set to create 1,400 jobs.

The company announced the move in its report on sales for its second financial quarter (Q2).

"Despite the ongoing challenging operating environment and record volumes in all markets, HelloFresh is continuing to expand in line with its long-term company growth strategy,"​ the company stated.

"... HelloFresh has signed lease agreements for two new production sites. One is based in Nuneaton in the UK, the other is opening in Newnan, Georgia USA. Both new sites are crucial to the company’s growth plans and will generate approximately 1,400 jobs."

Banbury factory recruitment

The company is currently actively recruiting for eight roles at its factory in Banbury, Oxfordshire, including head of production.

The firm's Q2 report - published on 11 August and covering the three months to 30 June - stated year-on-year revenue had more than doubled to €972.1m (£872.6m). That was off the back of a doubling of orders compared to the same period last year, it claimed. Pre-tax profit grew to €153.6m euros (£137.9m).

HelloFresh's half-year report recorded revenue almost doubling to €1.7bn (£1.5bn). An adjusted pre-tax loss in the first six months of 2019 was transformed into profit of €216.7m (£194.6m) in the same period in 2020.

'Exceptional growth'

“The growth we’ve been seeing in the last months has been exceptional, as both new and existing customers have made HelloFresh their go-to choice for cooking at home,"​ said Dominik Richter, co-founder and chief executive officer of the company.

Richter said the firm had achieved high recurring order rates over the period and general basket growth.

"We see clear indicators how customers have started to form new habits and expanded their share of weekly HelloFresh meals as they are spending more time at home.

“I would like to thank all our frontline workers for their tireless work. It is thanks to them that we have been able to safely provide our customers around the world with 149 million fresh, high quality meals in these challenging times during the second quarter 2020 alone.”

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