Mars launches vegan Galaxy bars

By Dan Colombini contact

- Last updated on GMT

The products will all be encased in a widely recyclable card sleeve and clear compostable film
The products will all be encased in a widely recyclable card sleeve and clear compostable film

Related tags: Finance, Ingredients & nutrition, Packaging and labeling

Confectionery giant Mars is to launch its first vegan chocolate product under the Galaxy brand in the UK later this month.

The launch includes three Galaxy bars, including flavourings of smooth orange, caramel & sea salt, and caramelised hazelnut.

The products will all be encased in a widely recyclable card sleeve and clear compostable film. They will be available at Tesco stores throughout the UK from Monday 18 November, as well as via Ocado shortly after.

We're so excited to be bringing these delicious treats to Galaxy’s range, using a vegan recipe that doesn't compromise on the brand's signature smooth and creamy characteristics​,” said Kerry Cavanaugh, marketing director at Mars Wrigley UK.

Vegan Society

The concept has been delivered alongside the Vegan Society, which has collaborated with Mars on the products and will have its logo on the packs.

We are delighted that Galaxy, such a well-known brand, is entering the vegan market and offering more choice​,” said Abigail Stevens, trademark marketing manager at the Vegan Society.

The move to deliver new, alternative and environmentally sustainable products comes after Mars was named in a recent report as one of the biggest contributors to plastic environmental waste in 2019​, alongside other food and drink manufacturers PepsiCo, Unilever and Mondelēz International.

Meanwhile, global food giant Nestlé is partnering with ingredients firm Corbion to explore the use of microalgae in plant-based products​.

Yesterday, Food Manufacture also reported that Fast food chain Burger King had also launched its first plant-based patty​ in restaurants across Europe, as the sector continues demonstrate soaring growth.

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