Pizza keeps frozen sales growing as meat falls

By Rod Addy contact

- Last updated on GMT

Harrow: ‘Consumers are also becoming increasingly concerned with making healthy and environmentally-conscious choices’
Harrow: ‘Consumers are also becoming increasingly concerned with making healthy and environmentally-conscious choices’

Related tags: Meat & Seafood, Frozen food, vegan

Demand for pizza helped keep frozen food sales growing as revenue from meat declined in the 52 weeks to 8 September, according to Kantar data cited by the British Frozen Food Federation (BFFF).

In total, the sector grew by 0.5% in value over the period to £6.32bn versus £6.29bn during the same period in 2017-2018,  Kantar statistics indicated. Frozen pizza sales rose by an impressive 7% in value and 9% in volume. This was flanked by a positive performance from frozen veg, which saw a 1.4% lift in volume and a 0.6% increase in value.

However, the figures revealed a mixed picture elsewhere, with frozen meat and poultry falling by 9.9% in value and 12% in volume.

“Pizza and veg are two of our strongest success stories for the period and have helped buoy total sector growth of 0.5%,​ said Richard Harrow, chief executive of the BFFF.

“Although consumer appetite for meat-free and plant-based product is taking its toll on other categories, the powerful shift in consumer preference presents a huge opportunity for frozen and I’m confident the sector’s ability to innovate will enable it to rise to the challenge.”

Examples of successful meat-free frozen options highlighted by the BFFF included Iceland’s hugely popular vegan range. The retail chain’s head chef Neil Nugent created the products following its headline-grabbing ‘bleeding’ No Bull burger last year.

The range, which incorporates ingredients like tofu and wheat-based protein, was designed to appeal to vegans, meat-eaters and those who want to consume more plant-based food without sacrificing taste or texture.

​Convenience and value will always be important factors in shopper decision-making, but consumers are also becoming increasingly concerned with making healthy and environmentally-conscious choices,​ said Harrow. “The frozen sector continues to demonstrate growth, and the ongoing development of meat-free frozen options and innovative NPD is a great example of how it can take advantage of future trends to ensure it continues.

Related topics: Supply Chain, Frozen, Veganism

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars