Kellogg’s appoints new UK boss

By James Ridler contact

- Last updated on GMT

Silcock has been promoted to the head of Kellogg's UK and Ireland operations
Silcock has been promoted to the head of Kellogg's UK and Ireland operations

Related tags: Ambient

Cereal and snack giant Kellogg’s has appointed senior sales director Chris Silcock as its new vice president and head of its UK and Ireland operations.

Having joined the business in September 2018, Silcock oversaw the successful launches of Coco Pops White Chocolate, with 30% less sugar, and Pringles Rice Fusion – a new-format Pringles made of rice.

He has more than 10 years’ experience in the food and drink industry, which has included roles at big-four supermarket Asda and drinks giant Coca-Cola European Partners.

Commenting on his new role, Silcock said: “I’ve really enjoyed the challenge, helping to build close relationships with our customers to ensure that both we and our trade partners succeed together. 

Leading Kellogg’s UK

“But now I have the great privilege to be leading the whole of Kellogg’s across Britain and Ireland – a business which has an outstanding history, first-class reputation and world-class people. I’m excited for the future and what the team and I can achieve together.”

Silcock’s promotion followed the appointment of former chief of the UK and Irish business Oli Morton’s move to take the helm of Kellogg’s operations in Western Europe.

Another veteran of the food and drink industry, Morton joined Kellogg’s in July 2016. During his time in the company, he has overseen the reduction of sugar in Coco Pops and the adoption of traffic light labelling on the manufacturer’s products.

Humbling experience

Speaking about his time in the business, Morton said: “Results aside, I remain humbled by the difference we continue to make to communities up and down the UK – like the doubling of our breakfast club programme and a commitment to move our packaging to reusable, compostable or recyclable options.”

“I’m looking forward to working with Chris and the rest of the UK business in my new role and to continuing our leadership journey.”

Meanwhile, last week, Yorkshire-based Ossett Brewing Company has announced the appointment of a new managing director​, as the firm steps up its expansion plans.

Related topics: People & Skills

Related news

Show more

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars