Having joined the business in September 2018, Silcock oversaw the successful launches of Coco Pops White Chocolate, with 30% less sugar, and Pringles Rice Fusion – a new-format Pringles made of rice.
He has more than 10 years’ experience in the food and drink industry, which has included roles at big-four supermarket Asda and drinks giant Coca-Cola European Partners.
Commenting on his new role, Silcock said: “I’ve really enjoyed the challenge, helping to build close relationships with our customers to ensure that both we and our trade partners succeed together.
Leading Kellogg’s UK
“But now I have the great privilege to be leading the whole of Kellogg’s across Britain and Ireland – a business which has an outstanding history, first-class reputation and world-class people. I’m excited for the future and what the team and I can achieve together.”
Silcock’s promotion followed the appointment of former chief of the UK and Irish business Oli Morton’s move to take the helm of Kellogg’s operations in Western Europe.
Another veteran of the food and drink industry, Morton joined Kellogg’s in July 2016. During his time in the company, he has overseen the reduction of sugar in Coco Pops and the adoption of traffic light labelling on the manufacturer’s products.
Speaking about his time in the business, Morton said: “Results aside, I remain humbled by the difference we continue to make to communities up and down the UK – like the doubling of our breakfast club programme and a commitment to move our packaging to reusable, compostable or recyclable options.”
“I’m looking forward to working with Chris and the rest of the UK business in my new role and to continuing our leadership journey.”
Meanwhile, last week, Yorkshire-based Ossett Brewing Company has announced the appointment of a new managing director, as the firm steps up its expansion plans.