Wetherspoon lists The Meatless Farm Co burgers

By Gwen Ridler contact

- Last updated on GMT

The Meatless Farm Co's burgers will now be served in Weatherspoon outlets nationwide
The Meatless Farm Co's burgers will now be served in Weatherspoon outlets nationwide

Related tags: vegan

The Meatless Farm Co has launched its plant-based burger in JD Wetherspoon pubs across the UK.

The roll-out to 877 outlets followed a successful trial of the burger across several Wetherspoon premises earlier this year.

Commenting on the launch, Meatless Farm founder Morten Toft Bech said: “It’s not about these polarising views between ‘vegan’ and ‘meat-eater’ any more, it’s about balance and everyone working together to reduce their red meat intake, as we know it’s fundamentally better for our planet and health.

“To partner with a pub giant such as JD Wetherspoon is testament to the fact that plant-based is well and truly mainstream. We’re looking forward to taking plant-based to new levels together.”

Vegan product trials

Last month also saw the pub chain trial two other vegan options on its menu – a vegan mushroom and vegetable pie and Quorn ‘chicken nuggets’.

Wetherspoon’s food development manager Oliver Addis added: “We were looking for a plant-based burger that could deliver on taste and texture and we found that in The Meatless Farm Co.

“The British company is really driving the UK’s plant-based based movement and we’re confident customers are going to enjoy this new offering within our pubs.”

The Meatless Farm’s inclusion on Wetherspoon’s menu followed a number of plant-based burgers and meat alternatives that have made it into foodservice establishments since last year.

Plant-based goes mainstream

Impossible Burger now supplies its 0% beef burgers to Burger King sites across the US, while KFC trialled a vegan alternative to its fried chicken.

Leeds-based Meatless Farm has itself experienced a string of successes over the past month. The manufacturer secured listings for its products at wholesaler Brakes, which made its meat-free sausages, burgers and mince available to operators nationwide.

It also clinched a seven-figure deal with leading British broadcaster Channel 4’s Commercial Growth Fund​, exchanging equity in the company for commercial airtime.

Meanwhile, producers of plant-based ‘meat’ are increasingly turning to 3D printing firms​ to help speed up the manufacturing process and create products that more closely resemble real meat.

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