Saputo expands dairy-free range

By Dan Colombini contact

- Last updated on GMT

The deal is exclusive with retail giant Asda and will come in block and slice form
The deal is exclusive with retail giant Asda and will come in block and slice form

Related tags: Finance, Npd

Saputo Dairy UK has announced the launch of a new Vitalite dairy-free alternatives range as it seeks to develop further growth in the free-from market.

The deal is exclusive with retail giant Asda and will come in block and slice form. Saputo is hoping to build on the success of its category-leading Vitalite spread.

Last year, sales of dairy-free cheese alternatives grew by 25% and 27% in value and volume, respectively, and continue to see impressive growth. The category is now worth £20.4m, reflecting the increasing popularity of the sector.

Year-on-year value

Vitalite is currently the UK’s leading dairy-free spread, valued at nearly £11m and delivering year-on-year value growth of 38.5%. According to the company, it has outperformed the Dairy Free Spreads category and sells over more than double the volume of its nearest competitor.

Consumers are increasingly switching to free-from diets and one of the foods they miss most when they go dairy-free is cheese​,” said Emilie Grundy, senior brand manager at Saputo Dairy UK.

Our Vitalite Dairy Free Cheese Alternatives range has been specially formulated to ensure that it delivers on taste while performing very similarly to traditional cheese when cooked. We are confident our launch will appeal to both current dairy avoiders and also those who are exploring the category for the first time​.”

In April, Canadian dairy processor Saputo completed the acquisition of Cathedral City and Clover owner Dairy Crest​, in a deal worth £975m.

Saputo is just the latest firm to expand its vegan, plant-based or free-from range. As reported earlier today (7 October), the Meatless Farm Co launched its plant-based burger in JD Wetherspoon​ pubs across the UK.

Seeds and nuts producer Whitworths is also seeking to enter the lucrative plant-based ready meal sector​ with a new range planned for next year, as the firm announced a reduction in turnover in its full-year results.


Related topics: NPD, Food Ingredients, Health & Nutrition

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more


View more