Iceland debuts microwaveable stonebaked pizza

By Dan Colombini contact

- Last updated on GMT

Iceland has announced the launch of the UK’s first stonebaked microwaveable pizza.
Iceland has announced the launch of the UK’s first stonebaked microwaveable pizza.

Related tags: Finance, Npd

Frozen food specialist Iceland has announced the launch of the UK’s first stonebaked microwaveable pizza.

The own-brand product, which is manufactured in northern Italy, has been designed to create the crispy base more commonly associated with oven-baked pizzas.

The pizza will be priced at £1 and is targeting the student market, with new terms beginning across the UK. It comes with a cooking time of two minutes and 30 seconds and will be offered in margherita and pepperoni form.

Made just outside of Venice, in the foothills of the Dolomites, Iceland’s Stonebaked Microwavable Pizzas team have created a light and crispy base with authentic Italian mozzarella and passata​,” a spokesperson said.

Culinarily challenged

“Priced at just £1, the pizzas are the perfect solution for the culinarily challenged or for a quick meal that doesn’t compromise on taste or quality.

“What’s more, with Freshers Week on the horizon, the pizzas are set to answer the prayers of university students across the nation.”

In July, Iceland appointed a new head of product development in a bid to expand its own-label range​.

David Lennox was named in the role, promoted from his previous role as development chef at the firm.

His remit was to take full control of the company’s own-brand offerings and expand its range to newer markets.

Related topics: NPD, Food Ingredients, Health & Nutrition

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars