Birds Eye factory showcased in BBC TV series

By James Ridler contact

- Last updated on GMT

Birdseye's Lowestoft factory featured on last night's show
Birdseye's Lowestoft factory featured on last night's show
Birds Eye’s Lowestoft factory appeared in last night’s episode of the BBC Two show Inside the Factory, giving viewers a glimpse into production at the site.

In this episode, presenter Greg Wallace gained an insight into the production of frozen potato waffles, from the arrival of 25t of potatoes through to dispatch.

Producing 450t of frozen food each day, the Lowestoft plant stamps out a million waffles every 24 hours – 750 every minute – each weighing 68g and exactly 15mm thick.

Skill and innovation

Pete Johnson, general marketing manager at Birds Eye, said: “We’re delighted to show some of the secrets behind Birds Eye’s legendary Potato Waffle product. Featuring on ​Inside the Factory allows us to showcase the quality of our waffle production line, which has continuously improved through engineering skill and innovation since 1981. 

“We also wanted to remind shoppers that waffles are a very relevant choice for modern teatimes, boasting a simple ingredient list, consistently great taste, minimal food waste and a very natural preservation method.The show alone gives Birds Eye and our Lowestoft-based team excellent exposure and helps to show people the high standards we ensure throughout our manufacturing processes every day.”

Manufacturers in the spotlight

Now in its fifth season, Inside the Factory​ has featured a number of food and drink manufacturers on the show, including Nestlé’s coffee factory​ in Tutbury, Pladis’ Harlesden site​ and Heinz’s 70-year-old bean-making factory​ in Wigan.

Commenting on the show’s visit to Heck’s Bedale factory​ last year, co-founder Jamie Keeble said: “We were so proud to invite Gregg to visit us, and in particular when he talks at the end of the programme about our enthusiastic and skilled team. ​​

“We are a proudly independent family and friends business, and everyone works really hard to make the best-tasting burgers, bangers and balls. To be on the show was a huge compliment.”​​

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