HiE & Ni preview

Consumer trust the focus at healthy ingredients show

By Noli Dinkovski

- Last updated on GMT

HiE & Fi runs from 27–29 November at Messe Frankfurt
HiE & Fi runs from 27–29 November at Messe Frankfurt
Growing consumer demand for trust and transparency in food is set to be the leading theme at next week’s Health Ingredients Europe (HiE) and Natural Ingredients (Ni) shows in Frankfurt.

Other topics likely to feature at the show include personalised nutrition, functional foods, sugar, salt and fat reduction, and the latest in free-from.

Running from 27–29 November, visitors to Messe Frankfurt will be able to access all of the show’s features and live events under one roof.

More than 450 exhibitors are confirmed, including global players such as ADM, Beneo, Glanbia Nutritionals, Lonza and Naturex. More than 10,000 visitors from 94 countries are expected to attend.

New to the show is the Healthy Finished Products Expo, while Health & Nutrition Week will run once again, following its debut in 2016.

Expo FoodTec

Other themed pavilions include Organic, Natural, Free From and Expo FoodTec, as well as a number of country pavilions.

Central to Health & Nutrition Week will be a speaker programme that brings in experts from the food industry, academia and market research.

The Week includes the one-day Hi Future of Nutrition Summit on 26 November, which will explore cutting-edge innovations likely to revolutionise the food and beverage industry.

On 27–28 November, the immersive Hi 5-Senses Conference will target all five senses via a mix of keynote presentations, panel discussions and debates.

29 November will mark the third year that women in the industry are invited to attend the Women’s Networking Breakfast – and, for the first time this year, men are also invited to join.

‘A true powerhouse’

“HiE & Ni is a true powerhouse for the industry,”​ said Julien Bonvallet, brand manager for event organiser UBM.

“Attendees will find business opportunities that they simply won’t find anywhere else. As 2018 marks our 10th​ anniversary, we have put together an exciting programme of events, showcases and platforms for innovation, and have attracted an incredible array of exhibitors and expert speakers.”

According to Euromonitor, products positioned towards food intolerance, fortified, functional, naturally healthy or organic are expected to enjoy global growth of 5% in retail value terms every year until 2020.

In contrast, products with reduced sugar, caffeine or fat content will grow at just 1%. The “naturally healthy”​ sector is also ripe for innovation – valued at €251bn in 2015, further growth of more than €63bn is expected by 2020.

Click here​ for more details and to register for the show.

Show themes

Focus on functional​ – what’s new in gut health, protein and naturally functional foods.

Clean, natural and transparent​ – developments in clean-label, natural ingredients and the growing consumer demand for trust and transparency.

Reduce, remove and reformulate​ – for sugar, salt and fat reduction, as well as the latest in free-from.

Personalising nutrition​ – innovations in personalised nutrition for consumers at all life stages.

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