Barry Callebaut/Burton’s deal cleared by CMA

By James Ridler contact

- Last updated on GMT

The Competitions and Markets Authority has approved Barry Callebaut's acquisition of Burton's Moreton site
The Competitions and Markets Authority has approved Barry Callebaut's acquisition of Burton's Moreton site
Barry Callebaut’s acquisition of Burton’s Biscuit Company’s north-west chocolate factory, as part of a long-term supply deal with the manufacturer, has been approved by the Competition and Markets Authority (CMA).

The agreement was originally signed in September, which would see Barry Callebaut acquire the chocolate manufacturing assets of Burton’s factory in Moreton, Wirral. The manufacturer would supply 12,000t of chocolate and compound to Burton’s per year.

Switzerland-based Barry Callebaut, which has a UK base in Banbury, would continue producing chocolate at the Moreton site and all employees operating at the factory will transfer to the manufacturer upon the transaction’s completion.

The CMA confirmed it would evaluate the transaction soon after its announcement, but has since provided Barry Callebaut and Burton’s with the go-ahead.

‘Support a great British brand’

Commenting at the time of the deal’s announcement, Barry Callebaut chief executive Antoine de Saint-Affrique said: “We are delighted to strengthen the collaboration with our longstanding customer Burton’s and to further support a great British brand.

“This transaction is an excellent example of the power of long-term partnerships and outsourcing. It is also a clear sign of our commitment to support the growth of our business in the UK market.”

Burton’s chief executive Nick Field said Barry Callebaut’s larger network and enhanced capabilities would support Burton’s commitment to improve its chocolate covered biscuit offerings.

60 production facilities worldwide

Barry Callebaut Group serves the entire food industry – from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The manufacturer operates 60 production facilities worldwide and employees up to 11,000 people.

Meanwhile, snacks and drinks giant PepsiCo has revealed its intention to acquire premium crisp brand Pipers​for an undisclosed sum, subject to approval by the CMA.

PepsiCo said it would use the acquisition to accelerate the growth of Pipers Crisps in the UK, as well as develop its export portfolio. The deal was expected to complete in early 2019.

Related topics: Business News, Bakery, Confectionery

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