Natural food brand boosts supermarket listings UK-wide

By James Ridler contact

- Last updated on GMT

Kallø has significantly increased its distribution by securing a nationwide supermarket listings this year
Kallø has significantly increased its distribution by securing a nationwide supermarket listings this year
Wessanen-owned natural food brand Kallø has significantly increased its distribution by securing a nationwide supermarket listing for its range of chocolate-topped rice cakes this year.

Kallø recently secured a distribution deal that saw its products on 220 Marks & Spencer’s store shelves across the country.

The Co-op also increased its listings for two of Kallø’s core lines. Its Organic Lightly Salted Rice Cakes increased from 400 stores to 1,650 stores, while Lightly Salted Corn Cakes have been increased from 370 stores to 504 stores.

Hundreds of Tesco stores

Kallø’s Milk Chocolate Multipack and Milk Chocolate Rice Cake Thins have also been listed in 292 Tesco Express stores nationwide.

The new wins highlighted a period of growth for the brand’s distribution, which had risen 14% year-on-year for the past 52 weeks. The brand’s sales grew by 13% in the past 12 weeks and 25% in the last quarter of the year.

Hayley Murgett, Kallø brand controller at Wessanen UK, said: “It’s great to see the brand performing so well in the lead-up to Christmas. We anticipate this period of growth will extend into the start of next year as consumers set resolutions to make more intelligent food choices and seek out healthier options.  

‘Great healthy snack choice’

“Rice cakes represent a great healthy snack choice. Our chocolate-topped rice cake thins are particularly popular as an alternative to a biscuit. It offers an indulgent chocolate treat but with far fewer calories.”

Earlier this year, Kallø secured a major new listing for its low-calorie snacking range Popped Snacks, which saw the premium snacking range added to 80 WHSmith stores. The stores are located in high-traffic commuter zones, including Heathrow, Stansted and Gatwick airports, London Victoria and Liverpool Street train stations.

Meanwhile, an instant matcha drink imported from the US has won listings in more than 250 Marks & Spencer stores.

Related topics: NPD, Ambient foods

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