Haloodies wins London Asian Business Award

By Gwen Ridler

- Last updated on GMT

Haloodies was has been named best food business at this year’s London Asian Business Awards.
Haloodies was has been named best food business at this year’s London Asian Business Awards.
Halal food brand Haloodies has been named best food business at this year’s London Asian Business Awards.

The manufacturer beat nine other finalists to the prize at last week’s ceremony at Kensington’s Millennium Gloucester Hotel.

Commenting on his company’s win, co-founder Noman Khawaja said: “The award was a big surprise, as we were up against nine fantastic fellow finalists, but it’s just deserts for our team.

“They’ve always worked tremendously well together, even before we launched into Ocado back in 2014, and their ongoing care and commitment continue to inspire me.”

Renewed energy

Khawaja said the endorsement form the Asian business community had renewed Haloodies’ energy.

There is a real mix of businesses and people here tonight – Muslims, Hindus, Sikhs, young and old, men and women – all coming together to celebrate some marvellous achievements. To be part of that is incredible for us.”

Irfan Younis, chief executive of Oceanic Consulting – one of the awards’ sponsors – congratulated this year’s winners.

This year has been particularly special, and it’s been fantastic witnessing the creativity and calibre of each finalist shine through,” ​he added. “We’re already excited to see what London has in store for next year.”

Busy year

The awards capped off a busy year for Haloodies, which included the launch of a new range of frozen beef burgers into Morrisons and 16 new lines into online retailer Amazon Fresh.

“We’re on a mission to educate people, both Muslims and non-Muslims, about the benefits of halal food and why it’s good for our health,” ​Khawaja concluded.

“We feel it important we do that, while offering them high quality products they can trust in a more convenient way than ever before. And we’ve made enormous headway in that endeavour this year.”

Meanwhile, earlier this year, Food Manufacture spoke to Khawaja and co-founder Imran Kausar​ about creating the Haloodies brand and how the company is catering for the ‘millennial Muslim’.


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