Shaken Udder milkshakes win UK-wide Morrisons listing

By Gwen Ridler

- Last updated on GMT

Shaken Udder has secured a nationwide listing with Morrisons
Shaken Udder has secured a nationwide listing with Morrisons
Milkshake brand Shaken Udder has secured a listing for its products in Morrisons stores across the UK.

The deal will see the firm supply five of its 330ml bottles of its milkshakes and two 750ml ‘Uber Udder’ bottles to more than 360 stores around the country.

Co-founder Andrew Howie said: “This is a massive achievement for us and a great opportunity to get more people discovering and enjoying our delicious dairy products.”

The five flavours available in 330ml packs included Vanillalicious, Top Banana, Strawberries & Clotted Cream, Chocolush and Salted Caramel. Shaken Udders’ 750ml variants are available in Chocolush and Vanillalicious flavours.

‘Do well with impulse purchasers’

Giorgina Reed, senior dairy and milk buyer at Morrisons, added: “We are very pleased to now be able to offer our customers the delicious range of Shaken Udder milkshakes. We expect these products to do very well with both impulse purchasers and those looking for a healthier soft drink.”

The Morrisons deal follows a raft of new contracts secured by the milkshake producer in the past year, including contracts with WHSmith, Boots and easyJet.

Now celebrating 10 years since it launched on retail shelves, Shaken Udder’s sales have grown consistently year-on-year, with a 39% growth in 2016 and 41% growth in 2017.

‘Lead the way’

Commenting on the company’s progress this year, Howie said: “We're working on new ideas all the time. Staying on top of the market trends and listening to our customers is the key to our success and we're determined to lead the way over the next ten years and beyond.”

Meanwhile, last month, family-run sausage producer Powters has secured a national listing with Tesco​, as it plans to increase production and distribution.

Fifth-generation family member Tristan Powter said the deal was a substantial milestone for the business and the first step in expanding nationally, increasing production and distribution for the company.


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