Made for Drink launches first vegan product

By James Ridler contact

- Last updated on GMT

Made for Drink's first vegan snack, Patacones, alongside its other offerings
Made for Drink's first vegan snack, Patacones, alongside its other offerings

Related tags: Npd, Snack

Snack manufacturer Made for Drink has released its first vegan bar snack.

Patacones are the company’s fourth snack on the market, following its Duck Fritons, Chorizo Thins and Mangalitza Salami Chips. 

The snack is made from plantain – a distant cousin of the fruit bowl banana – which is mashed, fried and seasoned with salt, chilli and a range of spices.

The chips were designed to be enjoyed alongside a glass of rum, which Made for Drink identified as the next big trend in craft spirits.

Commenting on the launch, Made for Drink founder Dan Featherstone said: “Since our launch, almost two years ago, it has become increasingly clear that whilst people buy into everything Made for Drink stands for, we didn’t provide any products that chimed with consumers who don’t eat meat. 

“This, coupled with a desire to find the perfect pairing for the next big thing in craft spirits (rum), saw us instinctively turn to the vibrant street food and drink cultures of South and Central America. This is where we discovered Patacones.”

Patacones are available in 45g packs at a recommended sale price of £2.75. Made for Drink’s products are available from selected Waitrose stores, Fortnum & Mason, Partridges and online retailer Amazon.

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